I was looking over the website of the excellent indie ambient label 12K and beside the great design, I also came across this list of the 12 principles of 12K. I think I might print this out and put it on my wall. Seems applicable to many things creative.
TWELVE PRINCIPLES UPON WHICH 12K WAS FOUNDED:
1. Don’t tell listeners what they want to hear, let them discover that for themselves.
2. Treat your audience as they are: intelligent, passionate lovers of art and sound.
3. Evolve constantly, but slowly.
4. Stay quiet, stay small.
5. Strive for timelessness.
6. Never try to be perfect. Beauty is imperfection.
7. Simplicity. Anti-Design.
8. Never try to innovate, be true to yourself, and innovation may happen.
9. Explore sound as art, as a physical phenomenon — with emotion.
10. Develop community.
11. Be spontaneous.
12. Everything will change.
